The first reason we have Physician Assistant Week is that it allows us to educate the public about our profession. We do this with newspaper articles; displays at medical facilities, community health fairs, and other events; radio interviews; and, occasionally, television interviews. PAs are our own best public education tool. When someone reads about us in the local newspaper, hears us on the radio or TV, or talks to us at community events, this generates more positive publicity for PAs than any national media campaign ever could.